La Fabrique fashion collections find a new space online. The brand wanted to reintroduce its image with a new website, with a complete new structure, graphics, content and aesthetic impact.
The goal of the restyling: to give space to the collections, to involve the website user in the creative process that sparked the style choices, enriching its pages with suggestions and inspirations. But even more, to translate into two-dimensional graphic images the minimal-chic style that has made the fashion house known throughout Europe for its cultured and aware elegance, capable of wry and self-deprecating details, demanding in terms of comfort, materials, cuts and details.
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